Average Banner Click Through Rate?

by Anand on March 11th, 2009 Share on    

This has always been a million dollar question, right? A study of more than 10 billion ad inquiries by Adtech reveals the obvious – that banner blindness has indeed been creeping in. The average Banner CTR in the month of November-December since 2004 have been:

2004 : 0.33%
2005 : 0.23%
2006 : 0.22%
2007 : 0.17%
2008 : 0.19%

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2 comments

1 Do I need a socialising budget? » Statistically… The Lasoo analytics blog { 08.10.09 at 11:25 am }

[...] I mean interruption marketing. If the information isn’t supposed to be there, then trust me, most people aren’t going to care about it (maybe 0.19% will). That isn’t a lot, so it is a good thing those CPM’s are getting [...]

2 Piss and Vinegar » digital what? { 11.16.09 at 9:48 pm }

[...] are in trouble since print and broadcast are shrinking in terms of audience reach and viewers not clicking on their banners. So far the solution is too much Adobe Flash whiz-bang, PPC, and lately, social [...]

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