Why Users Click On Spam Mails?

Have you ever opened a spam email? According to a study by Messaging Anti-Abuse Working Group, people not only click on spam, but are also likely to forward them. Men and women under 35 are most likely to do so.

50% of users under 35 years have clicked open a spam email
13% of these users have also clicked on a link in the spam

38% of users over 35 years have clicked on a spam email
10% of these users have clicked on the links in spam

Why Users Click On Spam
Intentionally : 46%
To Unsubscribe/Complain : 25%
To see what happens : 18%
Interested in the product : 15%

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