Why People Participate in Social Networks?

Not surprising that the primary reason behind people(US Adult users) contributing to social networks is to feel part of the community! The percent people who responded to the different options:

Feel part of the community - 31%
Recognition from Peers - 28%
Participate with characters or brands you like - 9%
Make Money - 6%
Recognition from colleagues - 4%
Others (share with family or for fun) - 22%