When Will Online Ad surpass TV Ad Spending in UK?

It is projected to happen either in 2009 or 2010. A Group M forecast puts 2008 Online ad spending in UK at £3.4 billion. 65 percent of this shall come from search. EMarketer forecasts this value at £3.24 billion. If the latter is true, then the spending will surpass TV ad spending only in 2010 and not 2009. 

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