Web Analytics Usage in Swedish Internet Industry

by Anand on August 12th, 2009 Share on    

A study of 400 Sweden based websites for usage of web analytics software by WASP, a Firefox plugin for web analytics profiling provides the following insights:

71% of Swedish websites make use of web analytics software
19% of the websites use more than one software
32.75% of the websites make use of Google analytics

Most popular web analytics software:
1. Google Analytics
2. Nielsen
3. Omniture
4. WebTrends

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