Virtual Goods Spending Behavior On Social Games

Virtual goods are big business. According to a study by Piper Jaffrey last year, the industry was expected to be worth $6 billion by 2013. So how much do social gamers spend on buying virtual goods? A recent study by Social Gold reveals some interesting numbers

Average amount spent per customer per game : $60
56% of virtual goods customers make a second purchase
25% of the customers go on to make a third purchase

As obvious as it sounds, the first purchase is all that it takes and once the gamer is used to playing with the extra bells and whistles, they don’t stop buying.