Video Ad CPM Rate

The CPM rates for pre-roll video ads has been falling. This is the news from the World’s largest branded video advertising network, BrightRoll. However, a good news for the ad network is that the falling rate has meant many more advertisers are now willing to put their money in which has resulted in more revenues. Here is the gist of how things have moved

CPM Rate : 37% down since last year | 4.5% down since last quarter
Revenues : 84% up since last year
Ad Campaigns : 46% increase in one Quarter
Advertisers : 31% increase in one Quarter
Request for Proposals : 64% increase in one Quarter

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