UK: Ad Spend on Internet vs. TV

by Anand on October 1st, 2009 Share on    

Internet has, for the first time overtaken TV as the medium with the maximum spending in UK. In fact, UK is the first among the major world economies to report this trend. Here is how the spending stands for the first half of 2009.

Spending on Internet : £1.75bn (4.6% YoY)
Spending on TV : £1.6bn (-17% YoY)

£1.05 billion out of the total £1.75 billion on internet was just on search advertising using websites like Google.
Spending on the internet has come a long way. In 1998, it was a mere £19.4 million

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1 Consumer Response To Internet Ads In UK — Tech Crunchies – Internet Statistics and Numbers { 01.22.10 at 5:18 am }

[...] is among the very few countries where ad spending on internet exceeds the spending on traditional advertising media. A study by KeyNote studied the exposure of Brits to online ads and classifieds to see their [...]

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