Time Spent on Online Ads by Category

by Anand on August 24th, 2009 Share on    

An ad click does not measure about the success of any ad campaign as much as the dwell rate does (which is the time spent on any ad). Here is the time spent by internet users on different online ads by category:

1. Mail : 84.24 seconds
2. Instant Messaging : 73.54 seconds
3. News : 56.98 seconds
4. Technology : 49.82 seconds
5. Game : 40.28 seconds
6. Entertainment : 40.06 seconds
7. Health : 35.06 seconds
8. Lifestyle : 34.21 seconds
9. Sports : 34.2 seconds
10. Finance : 31.44 seconds
11. Music : 30.65 seconds
12. Food : 30.42 seconds
13. Movies : 28.21 seconds
14. Automotive : 26.49 seconds
15. Social Networks : 26.27 seconds

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