Social Marketing For eCommerce

by Anand on November 16th, 2009 Share on    

Purchasing stuff over the web increases when you know there are a lot more people doing it, and also when you are recommeded to it by your own network of family and friends. All this is forcing e-tailers to go the social marketing way. Here are the different marketing options (social and otherwise) eCommerce retailers plan to take up in the coming year

Social marketing : 49.5% (of respondents)
Video : 35.7%
Blogs :34.1%
Customer ratings and review : 34.1%
Live chat : 22.5%
Product personalization : 22.5%
Advanced rich media : 21.4%
Advanced Search : 20.9%
Mobile commerce : 19.2%
Content delivery network : 12.6%
Product Configuration : 12.1%

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2 comments

1 John Matthew { 11.16.09 at 5:47 am }

Yes, social media is going to be the major thrust of the future.

J

2 Anand { 11.16.09 at 5:50 am }

True John. It has existed in some form or the other for quite some time. For example, customer reviews can also be seen as a way for e-tailers to let people talk to each other through the medium thus building engagement.

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