Small Businesses Online Advertisement Spending Growth

by Anand on September 4th, 2009 Share on    

Small and Medium Businesses are increasingly getting used to spending online for their marketing needs. Here is the online ad spending of SMBs as a percent of their total ad spending:

August 2008 : 22.0%
August 2009 : 36.8%

Total annual ad spending was however down from $2734 to $2092 in the one year.

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1 Online Marketing Among SMB – Evolution @ Tech Crunchies – Internet Statistics and Numbers { 11.18.09 at 4:12 am }

[...] Small and medium businesses have been long time users of banner ads. Even outside the internet marketing domain, they had always been dominant in the local TV ad spots. All this is now seeing a change as the SMB crowd weighs its advertising budget against ROI gained [...]

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