Search Vs. Display – Ad Format Comparison in UK

Display has remained close to stagnant over the past few years while search format continues to entice both the consumers as well as advertisers. Here is the revenue comparison between Search and Display format (projected for 2009 and 2010) in UK:

2007
Search : €1663
Display : €608

2008
Search : €2041
Display : €655

2009
Search : €2102
Display : €629

2010
Search : €2186
Display : €649