Retention Rate of Mobile Apps By Category

Mobile apps seem to have a very little lifespan. In a study of over 1800 apps and 75 million customers based on category, none of the apps seemed to have a retention of more than 3 months. Here are the percent of apps that were retained 3 months after installation (based on category).

News : 43%
Medical : 43%
Reference : 42%
Productivity : 35%
Navigation : 30%
Health & Fitness : 30%
Education : 30%
Weather : 30%
Business : 27%
Music : 26%
Finance : 26%
Sports : 21%
Travel : 20%
Utilities : 17%
Games : 16%
Social Networking : 14%
Entertainment : 12%
Books : 12%
Lifestyle : 5%
Average : 25%

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