Top American Online Display Advertising Publishers

The top ten online display advertising publishers in US, ranked by the number of display ads viewed:

1. Fox Interactive Media
2. Yahoo! sites
3. AOL LLC
4. Microsoft sites
5. Google sites
6. Facebook
7. eBay
8. Viacom digital
9. Comcast.net
10. Glam media

Growth of Internet Usage Among Indian Users

There are 49 million Internet users in India; 40 million from the Urban areas. 35 million people access Internet regularly. This is a 19 percent jump from last year. 25 million people access Internet everyday.

87% of Home users access the Internet everyday. A home computer is used by 2.3 people on an average compared to 1.8 at office. One out of Seven Home users is an exclusive user.

Facebook Versus MySpace

Facebook is closing in on MySpace in gaining American audience. Facebook is now nearly two thirds the size of MySpace in terms of the number of uniques visiting the sites every month.

Number of unique visitors per month on Facebook in US according to:
Nielson Online : 39.9 million
Compete : 44.6 million
Quantcast : 45.2 million

Number of unique visitors per month on MySpace in US according to:
Nielson Online : 58.4 million
Compete : 54.9 million
Quantcast : 66.8 million

Mobile Video Viewers Statistics

4.4 percent of AT&T subscribers viewed mobile video in August
4.2 percent of Sprint subscribers viewed mobile video in August
2.4 percent of T-Mobile and Verizon subscribers viewed mobile video in August

2.8% of all wireless subscribers viewed mobile video in the month. That translates to 6.5 million subscribers in US. Of them 3.6 million watched on-demand videos; the popular categories being amateur clips, music, comedies and movie trailers.

How iPhone Fared in Indian Market

Here are some numbers to analyze how Apple performed with their iPhone in India:

Number of mobile phones sold in a year in India : 120 million
Number of Smart phones sold in a year in India : 6 million
Nokia holds around 60-70 percent of the Smartphone market share

Number of iPhones allocated by Apple to Indian market : 50,000
Number of iPhones actually sold till now : 11,000

Internet Access among American Kids and Teenagers

A significantly huge percent of teens and nearly half the kids have access to Internet in the United States.

Nearly 82% of teens (aged 12-17) shall use the internet on a monthly basis in 2009
Nearly 43.5% of tweens (aged 3-11) shall use the internet on a monthly basis in 2009

Popularity of Twitter Vs. Meebo

How many twitter messages (tweets) are posted as compared to personal IMs posted via Meebo?

After two years and three months since Twitter launched, Twitter posted 1 billion tweets.
Compare this with Meebo where 5 billion personal IMs are posted every month.

How to Define an Internet Addict?

An Internet addict is officially considered a ‘clinical disorder’ by the Chinese Health Ministry. It depends on the number of hours an Internet user spends online.

Beijing Health Ministry defines an Internet addict as a user who spends 6.13 hours online everyday
United States defines the Internet addict as a user who spends 6.14 hours online everyday

42 percent of Chinese users felt addicted to Internet compared to 18 percent of American youngsters.

Growth of Facebook Mobile Site

Facebook, the popular social networking site was available for users on the go at m.facebook.com and for those with smartphones on x.facebook.com.

At the start of the year, the mobile site of Facebook had 5 million users. Now, this userbase has grown up to 15 million users. That is nearly a 200% growth from the start of the year.

Are Blogs Influential?

How influential are blogs in helping the reader make a purchasing decision? Here is the percent of American bloggers who accepted to have been influenced to perform the following actions because of blogs they read:

Decide on product or service : 21%
Refine choices : 19%
Get support and answers : 19%
Discover product and services : 17%
Assure : 14%
Inspire a purchase : 13%
Execute a purchase : 7%