Online MBA – Demographic Profile & Growth Trend

With a slowing economy, the demand for higher education has been on the rise since more and more people seek to hone their academic profile. Considering that the current physical infrastructure of educational institutions may not be sufficient to cater to this ever-growing demand, more and more universities are now looking at online courses to reach out to a wider base of students. According to the 2012 Application Trends Survey conducted by the Graduate Management Admission Council (GMAC), over 66% of the surveyed institutions have reported an increase in applications to their online MBA program in 2012 compared to 2011. This is in stark contrast to the Full time courses where only 42% of the surveyed institutions have reported a growth in applications.

Demographic Profile:

Interestingly, domestic applications have shown a higher growth in demand compared to foreign applications. According to the report, over 45% of the surveyed institutions reported a growth in applications from domestic candidates where as only 41% of those reported a similar increase from foreign applications. The report also says that the number of applications from men was seen to have risen in the case of 45% of the institutions.

Most MBA institutions, including those offering full time conduct special outreach programs targeting specific segments of candidates to their programs. For example, an institution offering healthcare MBA might want to specifically target health professionals for their MBA program. The GMAC survey notes the following three segments as the most popular categories in the outreach programs conducted by online MBA institutions.

1. Working professionals
2. Military
3. Undergraduate students

Tuition Assistance For Online MBA Programs

GMAC also studied the kind of tuition assistance offered to these students. For online MBA, here is how the various options stacked up (numbers may not add up to 100% since some students may be offered more than one kind of assistance):

No assistance : 52%
Scholarships : 30%
Assistantships : 19%
Reduced tuition : 4%
On-campus work study : 4%


Here is a gist of the online MBA landscape as reported by the GMAC survey.

Work Experience

No experience : 6%
< 1 year : 4%
1-3 years : 13%
3-6 years : 24%
6-10 years: 25%
> 10 years: 30%


<= 22 years : 2%
22-25 years : 18%
26-30 years : 28%
31-34 years : 17%
35-39 years : 15%
>= 40 years : 19%

Geographical Location

Local : 32%
National : 58%
International : 10%


Male : 57%
Female : 43%


Domestic : 87%
Foreign : 13%

Most Visited Websites At Work

Managed security company, Network Box has studied over 13 billion URLs visited by businesses in the first quarter of 2010. The results are not too surprising. Facebook leads the pack in terms of the number of visits. The study concludes that a good 6.8% of all website traffic from businesses was to Here are the top websites visited at work and the percentage of traffic share they constitute

1. Facebook : 6.8%
2. Google : 3.4%
3. Yimg (Yahoo image server) : 2.8%
4. Yahoo : 2.4%
5. DoubleClick : 1.7%

Sounds unconvincing? Well, the study has apparently studied the hits on the various servers and considering that several Yahoo images are loaded from Yahoo’s image server at and also because several websites host Google ads that load from, these websites appear to be the most popular.

While a majority of users may be unaware of them having visited these websites, in terms of hits, this is how it is.

US Cities With Fastest Internet Speed

Few months back, a study published by listed down the American states with the highest measured broadband connectivity speed. Now, in a similar report conducted for individual cities, Akamai looks into the average connection speed. Interestingly as pointed out in the study, US cities or towns that host colleges are among the places with the most impressive broadband internet speeds.

Here are the fastest US cities and the average connection speed according to Akamai

1. Berkeley, CA : 18.73 Mbps
2. Chapel Hill, NC : 17.483 Mbps
3. Stanford, CA : 16.956 Mbps
4. Durham, NC : 13.636 Mbps
5. Ithaca, NY : 13.365 Mbps
6. Ann Arbor, MI : 13.178 Mbps
7. College Station, TX : 13.129 Mbps
8. Urbana, IL : 11.764 Mbps
9. Cambridge, MA : 11.708 Mbps
10. University Park, PA : 11.066 Mbps

AT&T Revenue Split-Up By Business

AT&T reported revenues of $2.5 billion and sales worth $30.6 billion for the quarter ending March 2010. So where has this money come from? According to the announcement, close to half of the revenues have come from Ma Bell’s wireless business with another quarter of the sales having been with the wired offerings.

Here is a break down of the $30.6 billion sales by the businesses that AT&T operates

Wireless : 45%
Wireline Data/Managed Services : 24%
Wireline Voice : 24%
Advertising solutions/Others : 7%

Mobile Coupons Statistics

Mobile coupons are still only a small percentage of the entire coupon segment yet they are among the most popular. According to a recent study by Borrel Associates, Mobile coupons have a much higher redemption rates than those from newspapers or mail – as much as 10x times.

After a pretty flat growth during 2007 and 2008, the mobile coupons market has been growing blazingly fast since then and is expected to continue the trend for more years to come.

Here is the projected total spending from mobile coupons as studied by Borrell Associates

2006 : $3.3 million
2007 : $7.2 million
2008 : $7.15 million
2009 : $86.4 million
2010 : $373.7 million
2011 : $1055.3 million
2012 : $2242.4 million
2013 : $4101.6 million
2014 : $6598.5 million

Best Social Media Tools For Business

It goes without saying that Twitter and Facebook are among the most popular social media tools for businesses. A survey of marketing professionals by Social Media Examiner saw these two platforms racing neck-to-neck in popularity and usage.

However a good chunk of the marketers also use other social media channels including blogging, Youtube and the likes. Here are the results from the survey ranked by the percentage of marketers who used the platform

1. Twitter : 88%
2. Facebook : 87%
3. LinkedIn : 78%
4. Blogs : 70%
5. YouTube : 46%
6. Social Bookmarking Sites : 27%
7. Forums : 26%
8. Social news aggregators : 22%
9. Ning : 17%
10. MySpace : 11%

Number Of Unique IP Addresses In The World

With an increasing number of desktop and mobile devices available to surf the internet from, the internet is seeing an amazing growth in terms of the number of unique IP addresses. Akamai’s recent “State of the Internet” report looks into the global growth of this parameter and notes that US is still very much the hot-bed for the growth of unique IP addresses.

Here is the ranking of countries based on the unique IP addresses that they contribute

1. USA : 124.95 million
2. China : 52.11 million
3. Japan : 32.25 million
4. Germany : 30.91 million
5. France : 21.47 million
6. UK : 20.00 million
7. South Korea : 16.10 million
8. Canada : 11.40 million
9. Spain : 10.82 million
10. Brazil : 10.77 million

Worldwide : 465,019,509 unique IP addresses

Apple Revenues By Product

Following up with Apple’s Quarterly revenues distribution by geography, it also an interesting study to look at it from the product perspective. While the recently announced Q2 listings has not taken iPad into account (launched on April 3), revenues from other devices still look strong.

Here is a split up of Apple’s revenues based on the various devices for the Q2 2010 (Jan – Mar 2010) period. The YoY growth is offered alongside

Mac : $1.53 billion (45%)
Portables : $2.23 billion (17%)
iPod : $1.86 billion (12%)
Music : $1.33 billion (27%)
iPhone : $5.5 billion (124%)
Peripherals : $472 million (32%)
Software & Services : $634 million (1%)

Apple Revenues By Geography

Apple has just announced its latest quarterly earnings. It is apparently the company’s highest ever earnings outside the holiday season. Also impressive is its growth from other geographies, especially Asia Pacific (outside Japan) where revenues grew 184% in the past one year.

Here are the revenues reported by geography for Q2 2010. The YoY growth is provided alongside

Americas : $5 billion (26%)
Europe : $4.05 billion (63%)
Japan : $887 million (51%)
Asia Pacific : $1.89 billion (184%)
Retail : $1.7 billion 22%

The Most Popular Instant Messaging Service

The first Instant messaging program was launched in 1993 – CU-SeeMe. Another popular IM Client called PowWow launched two years later. But it was not until AOL trademarked the ‘Instant Messenger’ service did the Instant messenging services really take off.

Here are the most popular IM clients today according to Pingdom (by number of registered users)

1. Skype : 560 million
2. Tencent QQ : 522 million
3. Live Messenger : 330 million
4. Yahoo Messenger : 94 million
5. AIM : 16.5 million

User Engagement
40 million logged in at the same time on Live Messenger (peak hours)
23 million logged in at the same time on Skype (peak hours)
100 million logged in at the same time on Tencent QQ (peak hours)