Growth of Online Advertising in China
The Beijing Olympics is expected to provide a boost to the growth of online advertising in China. The market is expected to grow 52% this year largely due to the Olympics in China. Here is the projections in growth till 2012:
2007 : $924 million
2008 : $1404 million
2009 : $1952 million
2010 : $2752 million
2011 : $3716 million
2012 : $4942 million
The market shall thus be a 5 billion dollar market by 2012.
24 May 08 | Online Marketing | Prevalence of Corporate Email Snooping
The practice of corporates snooping on their employees’ outbound emails as well as surveying newer modes of communication like blogs and message boards is alive and kicking. Here are a few numbers on the same:
44% of surveyed companies detected an email leak of confidential information in the past one year
41% of large companies surveyed employed staff to analyze content of outgoing mail
26% of companies terminated an employee in the past 12 months for violating email policies
11% of companies reprimanded employees for misuse of public space like blogs and message boards
14% of public companies noticed a leak of unannounced financial information by employees on message boards or blogs
22 May 08 | Security | Social Networks Year-on-Year Traffic Growth Rate
As Facebook grows in user base, their year on year growth rate has started to stabilize. It is just over half of the YOY growth last April (98%). The month-on-month traffic fell 10% this April. Here is the YOY growth rate of top social networks for April 2008:
MySpace : 3%
Facebook : 56%
Classmates : 12%
LinkedIn : 361%
Windows Live Spaces : -6%
AOL Hometown : -25%
Reunion : 20%
Club Penguin : -7%
BuzzNet : 104%
Imeem : 92%
21 May 08 | Social Media | Most Popular Websites for Indian Mobile Users
Here is the top 10 list of the most popular websites visited by Indians on their mobile phones. No surprise, social networking tops the list:
1. www.orkut.com
2. www.google.com
3. in.m.yahoo.com
4. www.peperonity.com
5. gallery.mobile9.com
6. www.mocospace.com
7. www.160by2.com
8. www.mobango.com
9. www.itsmy.com
10. www.indianrail.gov.in
20 May 08 | Wireless | How Many SMSes Sent WorldWide?
Gartner predicts that 2.3 trillion text messages will be sent through the major world markets in 2008 (up from 1.9 trillion SMSes in 2007)! And the leader, as one would expect is not USA which accounts for only 301 billion (up from 189 billion in 2007), but the Asian markets. Here is a prediction of the number of SMSes that were sent from some major Asian economies in 2007:
China : 560 billion
Philippines : 430 billion
Japan : 190 billion
Average SMSes per subscriber per day
US : 2
UK : 6
Singapore : 12
Philippines : 15
World Average : 2.1
20 May 08 | Wireless | How Chinese View the Internet Censorship
The blogosphere has always been critical of the Chinese government’s censorship of content online. Surprisingly, most Chinese surveyed are okay with the way things are:
Internet should be controlled : 84%
Pornography : 87%
Violent Content : 86%
Spam/Junk : 83%
Advertisements : 66%
Personal Slander : 64%
Chatting : 27%
Politics : 41%
19 May 08 | internet | US Female Participation in the Blogosphere
More than one third of American women participated actively or passively in the blogosphere:
Participate in the Blogosphere : 36.2%
Read and/or post comments on blogs : 21.1%
Publish at least one blog post : 15.1%
19 May 08 | Blogs | Blog Readership Statisics
Any not-so-internet savvy friend would wonder if people actually visit blogs and read them. However, with increase in the number of blogs, the readership is also projected to increase. The following is the growth projection of blog readers; as a percentage of internet users in the US:
2007 : 50%
2008 : 54%
2009 : 58%
2010 : 61%
2011 : 64%
2012 : 67%
16 May 08 | Blogs | Trend of Ad Spending on Social Networks
Social Network Ad revenues account for 5.5% of revenue from all web ad revenues in US in 2008. This is predicted to increase to 6% in 2009. However, this is expected to lower to 5.8% or $2.4 billion by 2011 and lower further to 5.1% or $2.6 billion by 2012.
15 May 08 | Online Marketing | Internet Access Among Different Races in America
This study is based on the October 2007 study of the internet access (in percentage terms) among the different races in America:
BROADBAND
White : 54.9%
Black : 36.4%
Hispanic : 35.2%
Asian : 69.1%
American Indian/Alaska Native : 29.8%
DIAL UP
White : 11.8%
Black : 8.4%
Hispanic : 8%
Asian : 6.1%
American Indian/Alaska Native : 11.2%
15 May 08 | Demographics |