South Africa’s Mobile Phone Penetration
The current mobile phone penetration in South Africa is 83 percent of the population. This makes it a very attractive medium for marketing and advertising. The MMS advertising market is thriving with response rates offering varying between 10% - 25% and unsubscribe rates often less than 1%
28 May 08 | Wireless | Internet Access Among Senior American Citizens
Internet penetration among the senior citizens in USA (62+ years) is increasing. Here is a projection in terms of the percent of the total population of senior citizens:
2006 : 9.7%
2007 : 10.2%
2008 : 10.6%
2009 : 11.0%
2010 : 11.4%
2011 : 12.0%
28 May 08 | Demographics | Search Engines Usability Study
Do people using search engines able to achieve what they wanted to? At least the growing numbers indicate so.
60% of people achieved their objectives using search engines in 1999
In 2008, this figure had increased to 75%
In 2004, 40% of people visited the homepage and then drilled down to the actual objective page.
In 2008, only 25% of the people do so.
25 May 08 | Google | New Subscribers Growth in India, China
Amidst an average annual growth rate of mobile subscribers of 22 percent, two thirds of growth came from developing countries. The number of new subscribers added by India and China are:
India : 154 million
China : 143 million
25 May 08 | Wireless | Internet Demographics for USA
The most recently updated demographic profile for America was released by Nielsen. Accordingly, the numbers in percent terms are:
Male : 48.48%
Women : 51.52%
Age Groups:
02-11 : 9.26%
12-17 : 12.69%
18-24 : 7.07%
25-34 : 12.8%
35-49 : 26.99%
55+ : 22.54%
65+ : 9.67%
24 May 08 | Demographics | Growth of Online Advertising in China
The Beijing Olympics is expected to provide a boost to the growth of online advertising in China. The market is expected to grow 52% this year largely due to the Olympics in China. Here is the projections in growth till 2012:
2007 : $924 million
2008 : $1404 million
2009 : $1952 million
2010 : $2752 million
2011 : $3716 million
2012 : $4942 million
The market shall thus be a 5 billion dollar market by 2012.
24 May 08 | Online Marketing | Prevalence of Corporate Email Snooping
The practice of corporates snooping on their employees’ outbound emails as well as surveying newer modes of communication like blogs and message boards is alive and kicking. Here are a few numbers on the same:
44% of surveyed companies detected an email leak of confidential information in the past one year
41% of large companies surveyed employed staff to analyze content of outgoing mail
26% of companies terminated an employee in the past 12 months for violating email policies
11% of companies reprimanded employees for misuse of public space like blogs and message boards
14% of public companies noticed a leak of unannounced financial information by employees on message boards or blogs
22 May 08 | Security | Social Networks Year-on-Year Traffic Growth Rate
As Facebook grows in user base, their year on year growth rate has started to stabilize. It is just over half of the YOY growth last April (98%). The month-on-month traffic fell 10% this April. Here is the YOY growth rate of top social networks for April 2008:
MySpace : 3%
Facebook : 56%
Classmates : 12%
LinkedIn : 361%
Windows Live Spaces : -6%
AOL Hometown : -25%
Reunion : 20%
Club Penguin : -7%
BuzzNet : 104%
Imeem : 92%
21 May 08 | Social Media | Most Popular Websites for Indian Mobile Users
Here is the top 10 list of the most popular websites visited by Indians on their mobile phones. No surprise, social networking tops the list:
1. www.orkut.com
2. www.google.com
3. in.m.yahoo.com
4. www.peperonity.com
5. gallery.mobile9.com
6. www.mocospace.com
7. www.160by2.com
8. www.mobango.com
9. www.itsmy.com
10. www.indianrail.gov.in
20 May 08 | Wireless | How Many SMSes Sent WorldWide?
Gartner predicts that 2.3 trillion text messages will be sent through the major world markets in 2008 (up from 1.9 trillion SMSes in 2007)! And the leader, as one would expect is not USA which accounts for only 301 billion (up from 189 billion in 2007), but the Asian markets. Here is a prediction of the number of SMSes that were sent from some major Asian economies in 2007:
China : 560 billion
Philippines : 430 billion
Japan : 190 billion
Average SMSes per subscriber per day
US : 2
UK : 6
Singapore : 12
Philippines : 15
World Average : 2.1
20 May 08 | Wireless |