Online Radio vs. Traditional Radio – Revenue Estimates
Online radio is still a minuscule part of the entire radio industry, but it has been seeing a slow and steady growth over the past few years. Today, online radio revenues constitute just over 2.5% of the total radio revenues. This tabulation shows the revenues from online radios over the past few years (and estimates towards the future) along with the percentage revenue composition in the entire radio industry
2003 : $28 million (0.1%)
2004 : $59 million (0.3%)
2005 : $249.8 million (1.2%)
2006 : $278.4 million (1.3%)
2007 : $328.4 million (1.5%)
2008 : $394.1 million (2.0%)
2009 : $441.4 million (2.7%)
2010 : $529.6 million (3.2%)
2011 : $619.9 million (3.7%)
2012 : $724.0 million (4.2%)
2013 : $827.0 million (4.7%)


2 comments
[...] is a gradual increase in the popularity of online radio in UK. The spike has especially been boosted by online services such as Last.fm which is also [...]
[...] advertising market post recession is yet to bounce back and the CAGR in traditional advertising is expected to fall by 1.2% between 2009 and 2014. However, the growth in online media were ROI is [...]
Leave a Comment