Online Marketing Among SMB – Evolution
Small and medium businesses have been long time users of banner ads. Even outside the internet marketing domain, they had always been dominant in the local TV ad spots. All this is now seeing a change as the SMB crowd weighs its advertising budget against ROI gained
Less than 20% of SMB with 11-100 employees increased their spending on online banner ads this year. Among companies with less than 10 employees, only 7% increased their banner ad spending.
96% of SMBs have instead opted to go big on email spending.
23.8% of SMBs are opting out of both SEO and SEM for website traffic
Outside the realm of internet, 79.6% are opting out of TV advertising and 72.7% on radio advertising