Online Ad Spending on Automotive Sector
by Anand on November 14th, 2009
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A research by Borrell Associates shows that car dealers spend more than double the money spent by car manufacturers on online advertisements. What more, a vast majority of this is at the local level.
Money spent by car dealers on online ads in 2009 : $3 billion
Money spent by car manufacturers online in 2009 : $1.7 billion
Estd. money spent online by car dealers in 2009 : $3.26 billion
Estd. money spent online by car manufacturers in 2009 : $1.94 billion
62% of the money spent online by dealers in 2010 will be at a local dealer level
25% of the money spent by dealers is expected to be on social media and email campaigns
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