New Channels of Online Marketing for B2B and B2C Marketers

The most trusted online marketing medium is Search Engine Marketing and company websites. However, newer medium are evolving as profitable channels.

21% of B2B and 13% of B2C find podcasts an effective marketing medium
17% of B2B and 6% of B2C find blogs effective
14% of B2B and 11% of B2C have found success with RSS feeds
8% of B2B marketers find Second Life as an effective medium