Most Receptive Online Ad Format?

by Anand on April 24th, 2009 Share on    

Which online ad format is most receptive in terms of viewer response? Here is the ranking of the different formats in order of which one invites the best response by the viewer:

1. Online articles containing brand information
2. Email offers
3. Sponsored search engine links
4. Banner ads
5. Pop up ads

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2 comments

1 Chris Birkholm { 04.24.09 at 2:33 pm }

Where is the research that backs any of this up? I work with advertising stats on a regular basis and I would argue that this is not the case in most instances that I at least experience. And I have a weird feeling that my experience is in no way abnormal other than the fact that I test this every day. Can you provide some information regarding your list?

2 Anand { 04.24.09 at 2:41 pm }

Hi Chris

This ranking is from a study conducted by eMarketer. You can find their report here:

http://www.emarketer.com/Article.aspx?R=1007050

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