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Most Popular Platforms for Online Marketing
Though social media marketing and other new age marketing techniques are finding takers, the most popular online marketing techniques are those that have lasted long enough to develop credibility and appropriate metrics. Here are the popular formats from a study of marketers (ranked as percent of takers):
1. Search Engine Marketing : 65%
2. Own website : 59%
3. Search Engine Optimization : 55%
4. Email marketing : 45%