Most Preferred Application (App) Platform For Marketers

Facebook and iPhone are among the most obvious platforms that marketers could use to promote their third party apps among their target user base. A study by Quattro Wireless (now acquired by Apple) surveyed marketers on their most preferred platform. Here are the results ranked by percent of respondents

1. Facebook : 78.9%
2. iPhone : 62.1%
3. Own branded site/community : 35.8%
4. MySpace : 25.3%
5. Android : 9.5%
6. RIM : 9.5%
7. Palm : 6.3%
Others : 15.8%