Mobile Media Usage Among Smartphone Users

by Anand on December 29th, 2009 Share on    

How smartphones have changed user behavior. A study shows that iPhone and Android users have pretty similar mobile usage patterns. Users of both these phones are very high consumers of email, internet and apps on the move as compared to the other phone users. But how do smartphone users compare against the non-smartphone users when it comes to mobile media usage. Here is the stat of the percent of users from both these categories accessing the different information; based on a survey by ComScore and Compete

Mobile Media
Smartphone : 80%
Non-Smartphone : 26%

Email
Smartphone : 70%
Non-Smartphone : 12%

News/Info Browser
Smartphone : 65%
Non-Smartphone : 14%

Apps
Smartphone : 59%
Non-Smartphone : 13%

Social Networking
Smartphone : 43%
Non-Smartphone : 8%

Instant Messaging
Smartphone : 37%
Non-Smartphone : 10%

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1 Social Networking On Mobile Phones — Tech Crunchies – Internet Statistics and Numbers { 02.17.10 at 5:15 am }

[...] Mobile phones are much better social connectors than traditional desktops. 91% of mobile internet users in USA have used it for social networking compared to just 79% of desktop users. Here are the top ways people use mobile phones to connect socially according to a study by Ruder Finn [...]

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