Mobile Shopping Popularity By Age Of Shoppers

Have you ever purchased any product through your mobile phone? I have not. A recent study conducted by Retrevo concludes that mobile phones are getting increasingly popular among the younger generation to research on products, they are yet to transform as a mobile shopping medium in a great way. As must be evident, people above the age of 45 are still warming up to the concept as compared to the younger bunch.

Here are the results from the study

Population that researches on products using mobile phones
18-24 : 55%
25-34 : 52%
35-44 : 36%
45 + : 17%

Population that has made a purchase via mobile phones
18-24 : 17%
25-34 : 15%
35-44 : 10%
45 + : 3%