Mobile Banking Transactions Among American Customers

The future of mobile commerce appears to be bright with strong hints of increasing comfort level with mobile banking among consumers. Here are some statistics on the subject released by Mobile Marketing Association

92% of American adult consumers own a mobile phone

Results for 2009
17% of this population has performed a bank transaction via mobile phone
Most Popular Channels
Mobile Internet access : 11%
SMS : 8%
Mobile App : 5.5%

Forecast for 2011
22% of mobile owners are expected to use mobile phones for banking transactions
Most Popular Channels
Mobile Internet access : 14%
SMS : 8%
Mobile App : 8.5%

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