Mobile Ad Engagement Among Indian Internet Users

This cannot be strictly taken as reflecting the behavior of all Indian Internet users. But a study of a small sample size of 205 college goers revealed the following facts:

57% visited websites from mobile phones
33% of the mobile internet users had interacted with brands that advertise

Levels of Engagement:
Click on the ad : 72.5%
Call the company : 10%
Buy the product : 17.5%

It doesn’t sound too realistic. I would advise you take this study with a pinch of salt.