Marketing Spending On Branded Content/Advertainment Online

Branded content or Advertainment has always been a popular way for brands go get their message across to their target audience. With the advent of internet and the interaction levels between the brand the customers increasing, more and more brands are moving online with their branded content expenditure. Here are some stats from 2009 according to Custom Publishing Council

Average spending on branded content : $1.8 million per company
Spending on internet : 27%
Print media : 51%
Audio/Video : 22%

How Money On Internet Was Spent
Average budget : $491,000

This is split up as
Personnel : $270,000
Production : $83,000
Distribution : $59,000
Programming : $79,000