Market of Behavioral targeting of online ads

by Anand on December 2nd, 2007 Share on    

Search results pages show ads close to the keyword searched. Similarly, ads that are shown relevant to a user’s behavior on websites is called behavioral targeting. It is done by depositing cookies on the users’ computers to track user action. This has privacy concerns but the market is increasing.

Spending on Behavioral targeting by 2008: $1 Billion
Spending prediction by 2011: $3.8 Billion

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1 Behaviorally Targeted Advertising Growth Forecast — Tech Crunchies – Internet Statistics and Numbers { 02.17.10 at 4:56 am }

[...] a study published in December 2007, the market for behaviorally targeted ads was predicted to grow to $3.8 billion by 2011. Now, in a study published recently, it has been [...]

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