Is Mobile Advertising Effective?

Mobile advertising offers an excellent recall, according to a recent survey by Nielsen. Here are a few numbers from the respondents:

23% (58 million US mobile subscribers) recalled seeing an ad on the mobile in the previous one month

46% of subscribers in the age group 13-17 years recalled seeing an ad on the mobile; compared to 29% in the other age groups

42% of Asian Americans and 40% of African Americans recalled seeing mobile ads in the previous one month

26% of respondents who recalled seeing a mobile ad accepted to have responded to the ad at least once.

32% of users were open to mobile advertising if it helped to reduce the bill

14% of users were open to mobile ads if pertained to their interests.