iPhone Usage Among Mothers And Children

In a recent study by GreyStripe, “iPhone Moms” or the mothers of children who use iPhones is found to be a significant proportion of the whole iPhone population. Here (PDF link) are some interesting usage statistics among the iPhone moms

iPhone moms constitute 29.5% of all iPhone users
59% of iPhone moms let their children use their iPhones

Popular Activities
Personal entertainment (music,web surfing,etc) : 90%
Checking Emails : 79.57%
Organization (calendar,scheduling) : 64%
Locate nearest store : 60%
Manage shopping lists : 41.94%
Comparison Shopping : 39.43%
Check items on sale : 22.94%
Recipe resource : 22.58%
Download coupons : 19%