Internet Enabled Mobile Phone Ownership

Merkle Inc. has published a recent study on mobile web adoption and usage. According to this study, close to half of the mobile subscribers today own an internet enabled mobile phone. Of these, at least 40% of the users access the web via their mobile phone at least once in a day.

Here is the percent of mobile subscribers who own an internet enabled phone in the various age groups.

18 – 29 : 53%
30 – 39 : 59%
40 – 49 : 53%
50 – 64 : 44%
65+ : 30%

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