Increasing Search Engine traffic for your website

Generating a consistent flow of traffic to the website requires a lot of hard work. The most consistent traffic however comes from search engines. If you manage a website, then there is one aspect you might have forgotten to incorporate, which can create an extra traffic. That is through feeds.

Before I proceed further, let me explain the basic difference between a web search and a blog search. A web search is done based on spidering robots. These robots are special programs that periodically crawl through your webpages, and updates itself on what has changed on the page since the last visit. The visiting frequency is based on how important your page is;which is in turn gauged by the PageRank the webpage holds. So, when a new webpage is created, you invariably need to link it from an already indexed page, so that this page is indexed in the search engine when the older page is spidered by the robot.

Ok, that was the search engine. Now, the blog search differs in that, the results are based on the feeds. Every blog page has a feed URL, most often in either RSS or atom. For example, the feed URL for this blog is http://cyberita.blogspot.com/rss.xml. This is dynamically generated, and is used to ping the blog search engines each time you make a change or updation on your blog. That is why, Blog Searches are able to give you results of pages that were created only minutes ago, which the web searches can’t.

So, coming back to the topic. Now, to increase your web traffic, you should make your site available on Blog search results as well. There are a lot of ways by which you can create your own RSS feed. Once you have your RSS feed created, add it on websites like Weblogs and Technorati. This will hence get you traffic not only based on web searches, but also from blog searches.