Importance of Page Load Time To Website Visitor

How long are you willing to wait on a page before deciding to abandon it? Here are the results of a survey commissioned by Akamai to study customer perception of website’s page load time

Page load time when customers become impatient (2006) : 4 seconds
Page load time when customers become impatient (2009) : 2 seconds

40% of consumers abandon the site after 3 seconds of load time
52% of consumers base their site loyalty based on quick loading time
23% of consumers stop shopping due to long page loading time
79% of consumers visiting retail and travel sites are less likely to shop from the site after bad page load time experience

I don’t really agree with the results. It doesn’t seem to be taking a neutral standpoint.