Factors Influencing Online Purchases

If your online store is not delivering encouraging conversion rates, you can probably try one of the following stratgies. In a study by Compete, free shipping was one of the most important ‘incentives’ that will influence purchasing decision. Here are the results from the survey. The numbers reflect the number of respondents who confessed to have been swayed by these factors

Free Shipping : 93%
Free Returns : 67%
In-Store return option : 60%
In-Store pickup option : 50%
Chat live with sales rep : 18%
Remotely shop online with friends : 5%