AD: If you are an entrepreneur or aspiring to be one, you should check out Entrepreneurship Daily. This is an amazing new email newsletter service that provides a daily curated list of business growth ideas, marketing tips and case studies from your fellow entrepreneurs. Signing up is easy and you can unsubscribe at any time with just one click.
Eye Tracking Study For Internet Ads
An eye-tracking study to understand what kind of online ads are “seen” and what goes unnoticed was published recently in the book ‘Eyetracking Web Usability’. Here are some interesting findings from the study
52% of visitors looked at purely textual ads
52% viewed ads where image and text were separate
51% of viewers noticed sponsored links on search engine pages
Visitors only notice close to 36% of ads on a web page
Ads where text was imposed on top of images got very less attention