Evolution of the Mobile Advertising Market

by Anand on October 7th, 2009 Share on    

Today a predominant number of mobile advertisers are doing so with the help of SMS. That could change in less than five years thanks to the proliferation of 3G and 4G in this time period. Here is how the different medium pan out as of now, and how they will look like by 2013

2008 Value : $160 million
Display : 13%
Search : 24%
SMS : 63%

2013 Value : $3.1 billion
Display : 16%
Search : 73%
SMS : 9%

As you can see from the value of the market, it is not that SMS advertising is declining, but the search advertising market is seen to grow exponentially.

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1 How Many SMS Text Messages Sent in a Day in US? @ Tech Crunchies – Internet Statistics and Numbers { 10.08.09 at 5:47 am }

[...] Google Yahoo! Buzz Twitter StumbleUpon Follow me on Twitter We had written yesterday about SMS advertising to lose out to mobile search advertising in the next few years. But the volume of SMS might just keep growing in the mean time. [...]

2 Change in Mobile Ad Revenue Constituents @ Tech Crunchies – Internet Statistics and Numbers { 10.16.09 at 4:58 am }

[...] Twitter StumbleUpon Follow me on Twitter SMS advertising is the biggest constituent of the mobile ad revenues currently. We already saw how Display and Search advertising could take over from SMS by 2013. A [...]

3 Mobile Ad Campaign Targeting Methods And Cost — Tech Crunchies – Internet Statistics and Numbers { 03.02.10 at 11:37 am }

[...] average cost incurred to acquire an engaged user. According to this report, here are the various mobile ad campaign targeting options and the share of budget it [...]

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