Evolution of the Mobile Advertising Market

Today a predominant number of mobile advertisers are doing so with the help of SMS. That could change in less than five years thanks to the proliferation of 3G and 4G in this time period. Here is how the different medium pan out as of now, and how they will look like by 2013

2008 Value : $160 million
Display : 13%
Search : 24%
SMS : 63%

2013 Value : $3.1 billion
Display : 16%
Search : 73%
SMS : 9%

As you can see from the value of the market, it is not that SMS advertising is declining, but the search advertising market is seen to grow exponentially.