E-Reader Brand Awareness

Apple iPad has generated a lot of buzz and though that is not strictly an eReader, it goes without saying that the ebook reading population is a primary target audience for the tablet device. However, how much are people aware of the iPad vis-a-vis other eReaders in the market like Kindle and Nook? A study by Comscore finds out in a survey

Amazon Kindle : 65%
Apple iPad : 65%
Sony Reader : 39%
B&N Nook : 28%
Samsung Papyrus : 11%