Email/Mobile Coupon Market in US

by Anand on August 20th, 2009 Share on    

A major percent (51%) of the American households rely on the Sunday newspapers to scout for discount coupons. But email and mobile coupons are growing in popularity too:

Number of US households using mobile or email coupons : 8.9 million (8%)
Average age group of the email/mobile coupon user : 18-24 years
Average educational level : 51% likely to be college graduate or post graduate

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1 Mobile Coupon Growth in North America — Tech Crunchies – Internet Statistics and Numbers { 12.10.09 at 6:33 am }

[...] Mobile coupons are a small speck of the overall coupon “industry” in US and Canada. But like it has already happened in Japan, mobile couponing is likely to pick up tremendous momentum in North America in the next few years. Here is how the industry is expected to grow [...]

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