Email/Mobile Coupon Market in US

A major percent (51%) of the American households rely on the Sunday newspapers to scout for discount coupons. But email and mobile coupons are growing in popularity too:

Number of US households using mobile or email coupons : 8.9 million (8%)
Average age group of the email/mobile coupon user : 18-24 years
Average educational level : 51% likely to be college graduate or post graduate

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