Email Marketing – Reason People Unsubscribe From List

If you are into email marketing, you would have realized that it is not only important that you build the list, but also retain the users in the list for a long enough time. This is especially relevant when you offer a freebie in order to grow your database. Many people in this list might sign up only for the freebie and once received, they might unsubscribe – most often because the information provide is not relevant to them. Here are the major reasons why people unsubscribe from email lists obtained from a survey

Newsletter not relevant to recipient : 46%
Too many emails to manage : 23%
They clutter the inbox : 16%
Untrusted source (Spam) : 16%