Effectiveness Of Spam Mails

by Anand on January 7th, 2010 Share on    

Okay, this is not to advocate use of “spam marketing” but to see why spamming continues unabated even though most of us now are now tired of them.

A study conducted by Southern Medical Journal sees how spam mails on weight loss are actually popular among the target audience. This is not a very scientific study though, as it had a small sample size of just 200 students

Here are the results from the study
70% of respondents had reportedly received weight loss related spam
40% of those with weight problems had agreed to have opened these spam messages
18% of those with no weight issues have also reportedly opened such mails

18.5% of people with weight problems purchased the product
5% of people with no weight related problems ended up purchasing the product

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2 comments

1 Most Common Spam Mail Categories — Tech Crunchies – Internet Statistics and Numbers { 01.13.10 at 4:28 am }

[...] related spams are apparently the ones with the highest spam conversion ratio as a recent report by Commtouch Labs shows that over 80% of all spam mails are pharma related. Here [...]

2 Number of Emails Sent Worldwide — Tech Crunchies – Internet Statistics and Numbers { 03.02.10 at 6:01 am }

[...] sent in 2009 : 90 trillion i.e. average number of emails per day : 247 billion (81%) Number of spam emails per day : 200 billion Number of email users worldwide : 1.4 [...]

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