Do Blogs Influence Public Perception About A Company?

Blogs do not influence a great deal, but it has already started to be seen as a credible source of information by elite consumers as a source of information about a company. The poll conducted in October 2007 shows the most credible sources of information about a company as:

Person like themselves - 60%
Industry Analyst - 56%
Academic - 54%
Doctor - 53%
NGO representative- 50%
Company Employee - 43%
CEO of company - 23%
Blogger - 12%

I am not exactly sure why people chose Docs and NGO representatives over employees or CEOs