Do Blogs Influence Public Perception About A Company?

by Anand on April 5th, 2008 Share on    

Blogs do not influence a great deal, but it has already started to be seen as a credible source of information by elite consumers as a source of information about a company. The poll conducted in October 2007 shows the most credible sources of information about a company as:

Person like themselves – 60%
Industry Analyst – 56%
Academic – 54%
Doctor – 53%
NGO representative- 50%
Company Employee – 43%
CEO of company – 23%
Blogger – 12%

I am not exactly sure why people chose Docs and NGO representatives over employees or CEOs

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2 comments

1 Magnus { 10.31.09 at 10:33 pm }

Concerning docs, NGOs, CEOs and employees.

Is it not reasonable to assume that CEOs and employees are partial, that the CEO says only things that’s good for the company?

2 Anand { 11.01.09 at 4:49 am }

It’s been a long time since I wrote this post Magnus, and looking back at it now, I very much agree with you..

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