Display Advertising Rates : CPM Vs. RPM

Good news for online advertisers. A study by JP Morgan of the state of display advertising in the American market has shown that the difference between CPM (Cost per thousand impressions) and RPM (Revenue per thousand impressions) has been closing in. This means that advertisers spend less but earn more out of display advertising

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4 thoughts on “Display Advertising Rates : CPM Vs. RPM”

  1. RPM is not an ad format. It is the revenues (revenue per thousand impressions) that advertisers tend to make out of image ads.

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