Display Advertising Rates : CPM Vs. RPM

by Gowri Naveen on January 6th, 2010 Share on    

Good news for online advertisers. A study by JP Morgan of the state of display advertising in the American market has shown that the difference between CPM (Cost per thousand impressions) and RPM (Revenue per thousand impressions) has been closing in. This means that advertisers spend less but earn more out of display advertising

  2006 2007 2008 2009* 2010* 2011*
CPM $3.50 $3.31 $3.32 $3.05 $3.20 $3.15
RPM $1.75 $1.99 $2.06 $1.83 $1.92 $1.92


*Estimated

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4 comments

1 Bangaloreloka { 01.06.10 at 8:11 am }

BUT which network provides RPM? Actually both RPM and CPM looks similar..

2 Anand { 01.06.10 at 8:20 am }

RPM is not an ad format. It is the revenues (revenue per thousand impressions) that advertisers tend to make out of image ads.

3 Bangaloreloka { 01.07.10 at 12:45 pm }

Thanks for the knowledge.. so RPM is much like ROI..

4 Anand { 01.07.10 at 1:28 pm }

Yes, you can call it that way..

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