Demographic Profile of Google and Yahoo Search Users

The age-wise distribution of Yahoo Search users:

18-24 : 19.33%
25-34 : 23.13%
35-44 : 22.34%
45-54 : 17.97%
55+ : 17.23%

The age-wise distribution of Google Search users:

18-24 : 17.91%
25-34 : 20.37%
35-44 : 22.93%
45-54 : 20.07%
55+ : 18.72%

Yahoo search was studied to be more used by the population of “aspiring contemporaries” while Google was used more by the “affluent suburbia”. People who spend more than $500 online were inclined to use Google more.