ARPU On Data And Voice For US Wireless Carriers

The average revenue per user (ARPU) on voice has been steadily falling as the data usage has been on the rise. According to a study by Chetan Sharma Consulting, Voice ARPU among American network operators has fallen by close to $15 between 2004 and 2009. On the other hand, data ARPU has increased by nearly $11. While the overall ARPU has definitely fallen, the increase in number of subscribers has meant that the revenues are on an upward trend.

Here are the ARPUs recorded

Voice ARPU
Q4 ’04 : $50
Q4 ’05 : $47
Q4 ’06 : $44
Q4 ’07 : $41
Q4 ’08 : $37
Q4 ’09 : $35

Data ARPU
Q4 ’04 : $4.00
Q4 ’05 : $5.50
Q4 ’06 : $8.00
Q4 ’07 : $10.50
Q4 ’08 : $13.00
Q4 ’09 : $15

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