China eCommerce Statistics

The Chinese eCommerce market is growing and most of it is through consumer-to-consumer selling on sites such as Taobao.com. Here are some interesting statistics on the demographics of Chinese eCommerce industry

Number of Chinese online shoppers in 2008 : 63 million
Number of Chinese online shoppers in 2009 : 87 million (38.9% growth YoY)

Average age : 18-30 years
Occupation : Students and white collared workers
Monthly Income : USD 146 to USD 439
Commodity Purchased : Majorly clothing and household goods
Value of online purchases : USD 17.5 billion (first half of 2009 only)
Share of Taobao.com : 89%