Change in Online Ad Clicking Behavior

People are no longer the voracious online ads clickers they once were. People click only half many times as they used to two years back. But what is saving the industry in the increase in the number of ad clickers. Classifying the internet visitors into three categories – Heavy ad clickers (Top 50%), Moderate clickers (middle 30%) and low clickers (bottom 20%), here’s how their percentage of total population has changed

July 2007
Heavy : 6%
Moderate : 10%
Low : 16%
Non-clickers : 68%

March 2009
Heavy : 4%
Moderate : 4%
Low : 8%
Non-clickers : 84%