Change in Mobile Ad Revenue Constituents

SMS advertising is the biggest constituent of the mobile ad revenues currently. We already saw how Display and Search advertising could take over from SMS by 2013. A new study shows a slightly different share from what was projected by the Kelsey group. This one’s from Coda Research

2009
SMS : 61%
Display : 14%
Search : 25%

2013
SMS : 28%
Display : 21%
Search : 51%

2015
SMS : 3%
Display : 27%
Search : 70%

Coda has given SMS a few extra years to live.