Projected Growth of Mobile Search Advertising

Mobile search advertising had a sluggish $83 million market in 2007. But that seems to move up at terrific speed over the next few years. The projected spending on Mobile advertising 2008 onwards:

2008 - $244 million
2009 - $597 million
2010 - $1290 million
2011 - $2345 million
2012 - $3773 million

Indian Cell Phone Penetration

Average number of subscribers added every month : 8 million
Subscribers added in Feb ‘08 : 8.46 million
Total number of mobile subscribers : 246 million

In 2004, there were only 34 million mobile phones in India!!!

Projected Mobile Gaming Revenues in North America, Europe and Asia Pacific

The Estimates for revenues from mobile phone gaming industry for USA, Canada:

2007 - $717 millions
2011 - 1700 millions

In comparison, the revenues from the Asia Pacific region is estimated to be:

2007 - $1.8 billions
2011 - $4.6 billions

By 2011, North America will constitute 17.7% market share while Asia Pacific will consitute 48%. Europe will contribute to 21 percent of the market by this time period.

How Many Cellphones Were Sold in 2007?

A mind boggling 1.5 billion cell phones! That is 16% more than the 2006 sale figures of 990.9 million. 330 million mobile phones were sold in the last quarter alone. The top five handset makers in this market and their market shares are

1. Nokia - 40%
2. Samsung (market share unavailable)
3. Motorola - 11.9%
4. Sony Ericsson - 9%
5. LG - 7.1%

Growth of Mobile Social Networks

The projected penetration in the use of the mobile social network users shows double digit growth figures in the coming 5 years.

The projected number of mobile social network users by 2010 : 300 millionl, approximately 7% of the total mobile phone users.
This number is predicted to grow steadily to 950 million by 2012. This shall approximately be over 18% of the total mobile phone population.

Mobile Phone Growth in Japan

In January 2007, Japan recorded a milestone 100 million mobile phones. In another one year, by January 2008, this number had increased to 100.9 million mobile phones.

The number of mobile phones is closely inching towards the country’s population. Japan has 127 million people and 80 percent of its people now own a mobile phone.

3G Subscription Penetration Worldwide

3G technology was hyped up as the next big thing in mobile phones. However, it has failed to take off at least in UK. Less than 11 percent of the population in UK had 3G on their mobile phones till 2006. This number had reached to 18% by the end of 2007, yet there has not been any visible influence in the consumer market.

The top 5 countries worldwide with 3G penetration and the percent numbers are given below(2006):
1. Japan - 53%
2. Italy - 21%
3. Sweden - 16%
4. UK - 11%
5. France - 10%

Conspicuous by its absence is USA at 4%

What Do People Do With Internet on Mobiles?

A study on the North American mobile phone market reveals that over 60 percent usage of mobile phone internet is on downloads. The break down of the different utilities are

Downloads - 62%
Adult - 9%
Web/WAP - 9%
Portal Navigation - 8%
Information (lottery, news, horoscope) - 3%
Others - 7%
Unknown - 2%

How Huge is the Business Phone Usage Bill?

Wireless service revenues are expected to continue rising steadily at 13 percent annually from 2007 to 2012. With this, the spending by Corporates on their wired and cellular calls will amount to $133 billion in 2008.

Wireless communication will contribute to 39 percent of this phone bill.

Mobile Search Market Revenue Projection

Mobile phones now form a substantial part of search engines and the revenue projected to be made from this market is also expected to be huge. The revenue was merely $83 million in 2007, but this number is expected to explode to an astounding $3.8 billion by 2012.

USA is projected to contribute nearly $1.4 billion and Asia-Pacific $1.1 billion