Mobile Search : Google vs. Yahoo
As in the internet world, Google is the leader of search in the mobile world as well.
Google’s share of mobile search : 61%
Yahoo’s share of mobile search : 18%
Number of searches per month on Google : 9 per user
Number of searches per month on Yahoo : 7 per user
20 Jun 08 | Wireless | What Brazilians Use Mobile Phones For
Brazil has 140 million subscribers which is expected to grow to 176 million by 2012. The most popular activities on mobile among Brazilians are:
Send and Receive calls - 77%
Send and Receive SMS - 51%
Send and Receive photos - 15%
Access music, videos, ringtones - 11%
Access internet - 5%
Others - 1%
20 Jun 08 | Wireless | South Africa’s Mobile Phone Penetration
The current mobile phone penetration in South Africa is 83 percent of the population. This makes it a very attractive medium for marketing and advertising. The MMS advertising market is thriving with response rates offering varying between 10% - 25% and unsubscribe rates often less than 1%
28 May 08 | Wireless | New Subscribers Growth in India, China
Amidst an average annual growth rate of mobile subscribers of 22 percent, two thirds of growth came from developing countries. The number of new subscribers added by India and China are:
India : 154 million
China : 143 million
25 May 08 | Wireless | Most Popular Websites for Indian Mobile Users
Here is the top 10 list of the most popular websites visited by Indians on their mobile phones. No surprise, social networking tops the list:
1. www.orkut.com
2. www.google.com
3. in.m.yahoo.com
4. www.peperonity.com
5. gallery.mobile9.com
6. www.mocospace.com
7. www.160by2.com
8. www.mobango.com
9. www.itsmy.com
10. www.indianrail.gov.in
20 May 08 | Wireless | How Many SMSes Sent WorldWide?
Gartner predicts that 2.3 trillion text messages will be sent through the major world markets in 2008 (up from 1.9 trillion SMSes in 2007)! And the leader, as one would expect is not USA which accounts for only 301 billion (up from 189 billion in 2007), but the Asian markets. Here is a prediction of the number of SMSes that were sent from some major Asian economies in 2007:
China : 560 billion
Philippines : 430 billion
Japan : 190 billion
Average SMSes per subscriber per day
US : 2
UK : 6
Singapore : 12
Philippines : 15
World Average : 2.1
20 May 08 | Wireless | Prevalence of Mobile Text Spam
Emails aren’t the only place where you are bombarded with spams. Text messages on mobiles are fast catching up:
Number of SMSes Americans sent in December 2007 alone : 48 billion
Number of unsolicited SMS since then : 1.5 billion
10 May 08 | Wireless | Growth Projections For Mobile Social Networks
Mobile phone penetration is growing and so is internet through mobiles. So can the mobile social networks stay behind? Here is a projection of their growth numbers:
2007 : 82 million
2008 : 147 million
2009 : 243 million
2010 : 369 million
2011 : 554 million
2012 : 803 million
06 May 08 | Wireless | Growth of American Mobile Banking Users
The projected list of mobile banking users in the US from 2007 to 2012:
2007 : 1.1 million
2008 : 4.6 million
2009 : 10.4 million
2010 : 18.7 million
2011 : 29 million
2012 : 40.9 million
20 Apr 08 | Wireless | Projected Growth of Mobile Search Advertising
Mobile search advertising had a sluggish $83 million market in 2007. But that seems to move up at terrific speed over the next few years. The projected spending on Mobile advertising 2008 onwards:
2008 - $244 million
2009 - $597 million
2010 - $1290 million
2011 - $2345 million
2012 - $3773 million
05 Apr 08 | Wireless |